Fashion Company Trying to Convince American Youth to Wear “Cool” Hijabs
One of the United States most popular fashion stores, American Eagle Outfitters, has now begun selling a “denim hijab,” in order to capitalize on the “popularity” of Islam in America. This decision is outraging many customers and is a blatant display of cultural appropriation for financial gain.
When American Eagle Outfitters announced its new denim hijab, many on Twitter were noticeably upset. Not only is the company one of the most patriotic brands, but the hijab — which is normally worn by Muslim women — basically promotes oppression and everything that American women fought against.
Twitter users were very quick to call the company out.
Even Muslim women were speaking out.
The clothing company decided to promote its hijab by hiring 2016 Miss Minnesota contestant, Halima Aden, to sport the denim head cover. Saying on Twitter, “She caught our attention at 2016 Miss Minnesota USA, where she competed in a burkini and hijab.”
The hijab is a religious symbol in some Islamic cultures, where women are not free to uncover their heads in the presence of males who are not close family members.
Simply put, it screams oppression.
What’s worse than American Eagle promoting that type of female denigration is the fact that the company is doing it because “peaceful muslims” are trendy and it’s a great way to capitalize on the buzz.
Nike recently released a sports hijab for female Muslim athletes, again bowing to the oppressive religion.
American Eagle’s denim hijab is cultural appropriation for financial gain, and they didn’t even go to great lengths to make the thing look good. It looks like extra denim fabric just thrown over someone’s head. Very unoriginal.
Speaking of originality, the slogan on the company’s website that sells the hijab says, “Wear it your way, make it as original as you are.”
Two things we can gather from that slogan:
1. American Eagle doesn’t really know what it’s doing, so it gave customers a ball of fabric and said, “here, we don’t know what to do with this but you’ll figure it out.”
2. The company don’t understand the concept of originality. When literally a whole religion of women have to wear these cloths as a sign of subservience — millions upon millions of them the world over — it doesn’t seem so original to us.